Speaking to Investment Manager James McKenna in our last post in this series, today's the turn of Sarah, our Head of Design. Enjoy!
Describe your typical day in the Design Studio
The best thing about being a designer is that every day is completely different!
Whether I’m creating new branding visuals and mood boards, drawing wireframes for web or putting together an Investment Memorandum, one thing is for sure - the day always starts with a (strong!) coffee and a flick through my favourite websites, both for inspiration and to keep up with current trends.
I like to plan the day ahead with my fellow font-loving design buddy Sam and share out the workload in order of priority.
Currently I am working on a new Investment Opportunity, which is a 64 page document of facts and figures about the investee company to give to potential investors.
Alongside that, I am creating social media ads to support the promotion of the latest investment opportunity.
One thing that is very typical about my day is that it goes so fast!
Having now launched the new look of GrowthFunders, where did your inspiration come from when designing this site?
I am a firm believer of research and planning before any designs are created, as I think it is extremely important to understand the product and audience first.
I love drawing, so I am often seen scribbling my ideas down on a piece of paper.
When I first started working on the relaunch of the GrowthFunders website, I had only been working with the team for little over a month. The project was a great opportunity for me to learn about the business and was an extremely valuable process.
From a design perspective, I thought the site should be contemporary, colourful and fun, but clean and easy to read. I was inspired by a few websites, in particular pluralsight and invision, as they make really good use of colour and fonts.
What has been your biggest achievement to date whilst working with GCV and the GrowthFunders platform?
With my background in newspapers and magazines, I was very keen to build up my skills in website design. I have learnt so much in the last three months and have a lot to be proud of, but I think my biggest achievement would be the redesign of the GrowthFunders platform.
I worked very closely with the development team and it was a long, hard process, but one that was extremely rewarding.
What part of your role gives you the most satisfaction?
I’m sure any designer would agree that the most satisfying part of design is seeing the finished product (and getting positive feedback!).
I have particularly enjoyed the rebranding process of GrowthFunders and Growth Capital Ventures. It has worked really well and given the logos a much fresher feel.
The downloadable ebooks for GrowthFunders was really enjoyable, too - it was great to call on my magazine design experience to produce the likes of our tax efficient guide to investing.
The fintech space is new to you - what do you like about this sector and how creative can you ‘really’ be with your designs?
Working at GCV and within the fintech industry has been a massive learning curve for me. Not only have I needed to understand the design style of the brand, but I've also needed to develop an understanding of the company and industry, which can both be more than a little complex!
Being a visual person, it really helped to have diagrams and charts to explain what Growth Capital Ventures and Growth Funders actually are, what they do as companies, and who the serve. I have really enjoyed this process, even though it has been challenging at times - I am working with a fantastic team and really enjoying the work I am producing.
The future is looking creativity-fuelled!